The story of Coca‑Cola Tria Epsilon spans nearly five decades; our name combines the long-standing history of a drink that offers moments of happiness to consumers worldwide with that of a Greek company that’s invested in the country for 48 years.

1969

  • The Coca‑Cola brand starts production in Greece
  • Hellenic Bottling Company SA is incorporated in Greece
Old advertisement for Sprite, showing two bottles and a drink with lemon

1980s

  • The Fanta and Sprite brands are launched and bottled in Greece
Coca-Cola Company logo

1981

  • The Leventis Group acquires Hellenic Bottling Company and the licensing of The Coca‑Cola Company products

1983

  • Launch of Amita Juice, the first 100 percent natural juice produced in Greece
Vintage advertisement for Coca-Cola light

1986

  • Coca‑Cola light is launched in the Greek market

1989

  • A new plant in Schimatari starts operating
  • AVRA Natural Mineral water is launched; it’s bottled at the Aeghio plant in the Peloponnese
Hellenic Exchange building

1991

  • Hellenic Bottling Company SA shares are listed on the Athens Exchange

1993

  • Amita Motion and Frulite juices are launched
Coca-Cola HBC logo

2000

  • Hellenic Bottling Company SA acquires Coca‑Cola Beverages Ltd to form Coca‑Cola Hellenic Bottling Company SA
Exterior of plant for Tsakiris snacks

2003

  • The company acquires Tsakiris potato snacks and so moves into the Greek potato snacks market

2004

  • The Olympic Games in Athens, Greece. Official products of the Games include not only The Coca‑Cola Company products but Amita Motion juice and AVRA Natural Mineral Water

2006

  • A new plant unit opens in Heraklion, Crete
Coca-Cola zero logo

2007

  • Coca‑Cola zero launches in Greece
Publicity shot of Amita juice cartons

2008

  • New launches for Illy Café and for an extended range of juice flavours for Frulite and Amita

2009-2010

  • The company wins the Best Workplace in Greece award two years in a row for companies with more than 50 employees; on a European level, it comes eighteenth in 2009 and sixth in 2010

2011

  • Coca‑Cola celebrates 125 years of refreshing the world
Coca-Cola building

2013

  • Coca‑Cola HBC achieves a premium listing on the London Stock Exchange

2014-16

  • Coca‑Cola HBC is listed first in the world among beverage companies according to the Dow Jones Sustainability Indices, three years in a row

2015-16

  • Coca‑Cola Tria Epsilon invests €24m to expand the Schimatari plant and establish it as a megaplant

2016

  • Coca‑Cola Tria Epsilon launches Amita Proino, a chilled juice containing six fruits, fibre, honey and vitamins C, D, A and E