About the commitments
We want to provide the right products, responsibly, and to promote healthy and active lifestyles.
The Coca‑Cola Company announced four key commitments in 2013, which the Coca‑Cola system – of which Coca‑Cola HBC is a part – aims to achieve by 2020.
1. Offer low or no-calorie drink options in every market
To give greater choice, we’re providing more diet, light and zero-calorie drinks in our portfolio. We’ve already reformulated many of our drinks to contain less sugar and fewer calories – for example, Sprite and Nestea with stevia (a herbal sweetener) now contain up to 30 percent fewer calories.
2. Provide transparent nutritional information, featuring calorie information on the front of all our packages
Communicating the calorie values of our products clearly and transparently helps people to make informed choices and to manage their overall energy needs. We make key nutritional information visible on front-of-pack labels on our bottles and cans. Guideline Daily Amount (GDA) labels provide at-a-glance information on calories, as well as on sugar, fat, saturated fat and salt content.
3. Help get people moving by supporting physical activity programmes in every country where we do business
Coca‑Cola HBC supports a wide range of sports and fitness activities across the 28 countries in which we operate, working with government agencies, sports and nutrition experts and industry peers. We want to help people of all ages and abilities to reach their physical potential.
4. Market responsibly, including no advertising to children under 12 anywhere in the world
Obesity is a global concern; we make sure our marketing and sales activities reflect our responsibility to protect tomorrow’s future. This means taking the initiative – we do not purchase advertising directly targeted at audiences where more than 35 percent are children under the age of 12.
This policy applies principally to television, radio and print but also to internet and mobile. We are also vehemently opposed to direct commercial activity in primary schools.