Portfolio overview

We sell or distribute a unique brand portfolio, in different variants, offering the right mix of options in pack sizes and calorie content to fully meet people's needs.

We produce, sell and distribute a range of non-alcoholic drinks including some of the world’s best-selling brands from The Coca‑Cola Company. We also provide consumers with a variety of our own brands and products, including juices, water and snacks, as well as distribute a portfolio of premium spirits.

Our extensive mix includes globally known brands such as Coca‑Cola, Coca‑Cola light (diet Coke), Coca‑Cola Zero, Fanta and Sprite, as well as Powerade, Nestea, illy issimo and the beverage mixer Schweppes. These are among the leading brands in their market categories.

We have also developed our own brands in Greece – including Amita, Amita Motion, Amita Proino, Frulite and AVRA Natural Mineral Water – and we distribute other products such as Tsakiris snacks, Monster energy drinks and Lavazza coffee.

The premium spirits which we distribute are an important part of our portfolio, as we are able to better address important adult consumption occasions through mix activation. Our complete product range includes premium spirits from: Edrington (Famous Grouse, Cutty Sark, Macallan, Highland Park, Brugal, Snow Leopard),Brown-Forman (Jack Daniel’s FOB, Woodford Reserve, Finlandia, El Jimador, Herradura, Chambord), Gruppo Campari (Campari, Aperol, Bankes, Cinzano), Isidoros Arvanitis (Plomari Ouzo, Adolo, Matarelli Ouxo, Dekaraki & Mastiha M DRY).

 

  • 1st market leader in sparkling soft drinks
  • 96% of our products are produced in Greece
  • 100% of our products provide nutritional information on the packaging

Consumer relevance

We’ve established clear category and brand priorities, offering people the right product, in the right pack, at the right price to suit the occasion.  

Our many years of experience in sparkling soft drinks has given us useful knowledge that we can apply to all other beverage categories, ensuring that we offer the right mix of options in brands, pack sizes and calorie content.