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A recent court decision held that messages against the company and our products under the general title "not a sip" are false and defamatory, as well as messages which, among others, either dispute that the production of our products and the taxation of our company is indeed in Greece or challenge our employer practices.
We promote the region as tourist destination and give a boost to the local economy, employment and society, through the Tourism Partnership for Thessaly which we have formed along with Marketing Greece, SETE and the Region of Thessaly. The Integrated Marketing Plan and all the promotion activities, were presented yesterday at a special event held in Volos.
With great pleasure we introduce the new Coca‑Cola Without Calories and with sweetener from the Stevia plant, created and produced for the first time globally in our Schimatari megaplant! Today the new Coca‑Cola began its journey to reach all our customers in Greece and Cyprus, making our BU and the Coca‑Cola System in our countries very proud.
Coca‑Cola Tria Epsilon and Coca‑Cola Greece joined forces to communicate in 2016 the System's socioeconomic impact in Greece. The campaign which was based on ta relevant research by Steward Redqueen, and its executive partner, professor Ethan Kapstein showcased the value created by the activity of the Coca‑Cola System in Greece and received the “Corporate Communication Storytelling ” award, by the Hellenic Management Association at the Corporate Affairs Excellence Awards.
More than 21.000 runners participated in this Half-Marathon, breaking a record for all its different running distances. AVRA Natural Mineral Water, was there, refreshing, hydrating and empowering all athletes, challenging them to push their limits and reach their goals! AVRA Running team with 150 employees and friends of Coca‑Cola Tria Epsilon was also there, giving out a strong message of effort and enthusiasm!
The campaigns of Amita, Famous Grouse, Cutty Sark and Campari received 12 awards at Ermis Awards 2017, the most influential institution for advertising and communication, held by the Hellenic Management Association. All campaigns stood out and excelled, for their interesting, inspired approach, and their original content.
Amita knows that mothers gain a lot from their children, and wants to offer them even more. For yet another year, the brand supports mothers and enables them to live unique experiences with their children through www.apoagapi.gr.
Watch the new, touching campaign of the brand which is already on air, reminding to all mothers how motherhood has the power to transform them!
Our favourite scotch whiskey celebrated the completion of its campaign “Become Famous For A Reason”, on Monday, February the 13th, at 48 Urban Garden. The project “SELF’IT” was the big winner and will receive financial support by Famous Grouse to grow and become famous!
CAMPARI, the iconic premium spirit that combines modern with classic, created the platform The Campari Red Book of Style, a unique guide to style and authenticity.
Coca‑Cola Tria Epsilon offered moments of joy to the residents and visitors of Thessaloniki and supported with 10,000 euros the Municipal Nursery of Thessaloniki "Aghios Stylianos".