We add value to the Greek economy and employment every time a consumer chooses our products.
The bottling of the first Coca‑Cola in Greece in 1969 marked the beginning of a productive relationship that has spanned over five decades without interruption.
The joint activity of Coca‑Cola Tria Epsilon and The Coca‑Cola Company in Greece has a significant impact on the country’s economy, employment and local communities. This is presented through the findings of this socio-economic impact study, led by Prof. Ethan Kapstein and Steward Redqueen, an independent strategy consultancy firm. The study powerfully demonstrates the added value created every time a consumer chooses our products and is based on the “input-output” model, awarded the Nobel Prize.
It covers all sectors: from production, packaging, local producers and suppliers, to marketing and product distribution in wholesale and retail.
The total added value is more than €924 million (which equals 0.5 percent of GDP), therefore, every Euro of direct added value contributes 7 Euros to the Greek economy. Our system supports 21,300 direct and indirect jobs – as 1 direct job supports 11 more - thus the income of 54,000 people!
Through our local operations we are creating value together and for our people, our producers, our suppliers and partners, as well as our customers and we are reinforcing the soft drinks sector, by generating 54.6 percent of its turnover.
Moreover, we are providing substantial and long term support to local communities through CSR and community programmes and initiatives that make a positive difference in people’s lives.
- €924m total added value
- 21,300 direct and indirect jobs created
The study was conducted by the independent strategy consultancy firm Steward Redqueen and based on data for 2014. In the context of their research, the authors studied the activity of the entities comprising the Coca‑Cola system in Greece, that is, The Coca‑Cola Company in Greece and Coca‑Cola Tria Epsilon, as well as the activities of the local subsidiaries of the Coca‑Cola HBC AG Group (Coca‑Cola HBC) in Greece, namely Coca‑Cola HBC Services MEPE and Tsakaris.
- 12,400 direct trade jobs at our partners in wholesale, retail and HO.RE.CA (Hotel, Retail, Catering)
- 1% total direct & indirect tax contribution to total Greek tax revenue
Steward Redqueen is a strategy consultancy firm with offices in Amsterdam, Barcelona and New York. Since 2006 it has completed more than 100 studies of socio-economic footprint for multinational mining companies, development finance institutions, food & beverage firms, banks and recreational organisations, as well as the public sector in Asia, Africa, South America and Europe.