Nature does not produce waste. What is waste of one organism is a raw material for another. This central idea runs through the concept of the circular economy, for a world where growth will not be based on the use and consequently on the depletion of non-renewable natural resources. We believe that packaging can and should have a second life and we are committed to a World Without Waste.
This commitment includes targets for the collection and recycling of our packaging in the market. At the same time, we work with official bodies, our industry and non-governmental organizations to expand the scope and scale of our joint initiatives. We reduce the environmental footprint of our packaging at every stage of their life cycle and develop programs that inspire citizens to incorporate the principles of the circular economy into their daily lives. Our goal is to strengthen the collection of every package that comes on the market and to promote the recycling of our packaging, which is 100% recyclable.
