The business model of Coca‑Cola HBC is at the heart of everything we do. It defines the activities in which we take part, the relationships on which we depend and what we want to achieve in order to create value for all stakeholders in the short, medium and long term.

Our resources

It starts with resources. Coca‑Cola HBC manages the resources available to the business carefully:

Forklift operating in the Coca-Cola HBC Greece distribution centre

Coca‑Cola HBC adds value by


Broadening distribution while being more efficient...

Man takes Coca-Cola and juice bottles from a fridge in store


Joining forces with customers to deliver flawlessly...

A couple share a can of Coca-Cola on the steps of a cafe with three people behind


And winning the trust of stakeholders and consumers.

Sharing value

Coca‑Cola HBC creates value for its stakeholders which, in turn, builds value for the business over time.