Greece welcomes the global brand of Costa Coffee and becomes one of the first countries of Coca-Cola HBC Group to provide the unique quality and experience of Costa Coffee products to Greek consumers.
Coca-Cola Tria Epsilon and Coca-Cola Hellas open a new chapter in Greece’s Coffee market and significantly expand their portfolio with an international brand of the highest quality and taste. Costa Coffee is now available in the Greek market, with 5 different blends in the ground espresso category and 7 capsule choices, that are to be launched in September. Additionally, Costa Coffee will have presence in the catering sector displaying a full portfolio of beans, thus completing the Costa Coffee experience in all consumption occasions.
The presentation of Costa Coffee in the Greek market took place on Thursday 2nd July, through live streaming from Coca-Cola Tria Epsilon 24/7 Experience Center, our state of the art training facilities, especially formed for the company’s clients, that feature the company’s strategy as a Leading Beverage Partner, as well as the full portfolio of products and categories that cover all consumption occasions, 24 hours - 7 days a week.