We believe that our business can only be as healthy and strong as the communities in which we operate. In the long run, healthy, sustainable businesses require thriving communities.
We aim to operate in a responsible way by engaging with stakeholders and local communities to address social issues and support their sustainable development.
Over the years, our community giving has evolved from philanthropic contributions to long-term programmes to create shared value and measurable, positive impact. As a member of Coca‑Cola HBC, which is distinguished for its sustainable development policies and a holder of a leading position in the Dow Jones Sustainability Index, we set high standards with regards to the practices and programmes implemented at local level, immediately responding to the evolving needs of Greek society. To ensure the success of our long-term, strategic efforts, we provide substantial funding, work through partnerships, encourage, and support employee volunteering.
To maximise our impact, we work to apply a consistent, focused approach in areas which are strategic to our business and important to our stakeholders and the communities in which we operate. Our primary focus areas are youth development, local communities, social relief and emergency relief.
- 423 social activations held throughout Greece
- €2.4m offered for social activations
We're particularly interested in investing in young people, as we strongly believe in their prospects and their ability to shape a much better tomorrow. We support activities and programmes aiming to enhance their skills and capabilities, as well as to create an inspiring and suitable environment that will help them grow and evolve.
Among the initiatives we support are:
- 1,014 young people from 27 schools and universities welcomed to our units
- 13 schools renovated
Our belief is that our company’s growth and viability should be aligned with social growth and prosperity. This commitment, which originates from a sense of responsibility and not simply from a sense of obligation, is supported by the company’s values, which are endorsed by our people, and is put in practice, by programmes of social contribution and by partial return of income (originating from our business activities) to our local communities.
- 18,500 free medical examinations in five border islands and 21 prefectures of Greece since 2010
- 423 social initiatives throughout Greece
- 37.1% of social activations held in local communities
We are determined to stand by the side of every group in need, at every possible opportunity. In this context, we respond to requests for product donations, we have enthusiastic volunteers among our employees and we closely cooperate with philanthropic associations and NGOs.
- 13.9% increase in the number of employees volunteering
- 135 bottles of blood donated
By using our facilities, logistics and delivery systems, we provide emergency relief in the event of physical disasters - for example, by opening plants to supply water in case of fire or via relief packages for victims of earthquakes or of the ongoing refugee crisis.