Our products can be part of an active, healthy lifestyle that includes a balanced diet and regular physical activity.
Obesity has turned into a significant threat for health. It is primarily the result of energy imbalance. The most effective way to manage body weight is to balance the amount of energy (calories) consumed with the amount expended through physical activity and healthy living.
Within this context, The Coca‑Cola Company announced a series of commitments in 2013 that our global business system will seek to achieve by 2020. These cover:
- Low or no calorie options in every market
- Transparent nutrition information
- Helping to get people moving by supporting physical activity programmes
- Marketing responsibly, including no marketing to children under 12 years old
The balance between calorie intake and exercise has a critical role and for us t is vital to communicate the importance of an active, heathy lifestyle, as well as the vast range of products we offer with few or no calories.