Our Purpose and Strategy

At a glance

who we are

Coca-Cola Tria Epsilon is a growth- focused CPG business, member of the Coca-Cola HBC Group and strategic bottling partner of The Coca-Cola Company.

With 56 years of presence in the market and production facilities in Schimatari, Heraklion, Crete, Aigio and Atalanti, we produce and distribute one of the most robust and flexible portfolios in the industry, offering high-quality products that cater to consumers’ needs at any time of the day and on any occasion.

These include trademarks of The Coca-Cola Company, such as soft drinks (Coca-Cola, Sprite, Fanta, Schweppes), FUZETEA iced tea and Costa Coffee, but also brands belonging to the Coca-Cola HBC Group, such as Amita and Frulite juices, AVRA Natural Mineral Water, Caffè Vergnano, Tsakiris Chips, premium mixers Three Cents and Finlandia Vodka. In addition, the company is the official distributor in Greece of the Μonster energy drinks, AB- InBev brands and alcoholic beverages of Edrington, Brown-Forman, and Isidoros Arvanitou.  

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A presence in every corner of Greece

With 16 sales offices, 3 administration and 4 production plants, we produce, activate and distribute a unique 24/7 portfolio of products for every moment of the day, and every consumption occasion.

With a significant socio-economic impact in the country, our company represents 55% of the turnover of the entire soft drinks sector in Greece, and contributes profoundly to the country’s employment, the national economy, the support of the younger generation, and the sustainable development.

Our activities have a significant socio-economic footprint, contributing to employment and the economy, directly and indirectly creating 47.3% of the turnover of the beverage sector in Greece. Actively close to the communities in which we operate, we support local development initiatives that focus on empowerment through the acquisition of additional skills and youth employiability, sustainable development and community prosperity.

1800

employees

4

plants

3

ADMINISTRATION OFFICES

16

SALES OFFICES

Our vision is to be the leading 24/7 beverage partner – growing with our customers by ensuring we have a beverage for every occasion around the clock.

We are devoted to growing every customer and delighting every consumer 24/7 by nurturing passionate & empowered teams of people while enriching our communities & caring for the environment.

To deliver this, we introduced a new strategy in 2019, Growth Story 2025. This is built on five key pillars of growth, underpinned by our Values. 

Our Growth Pillars

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Leverage our unique 24/7 portfolio

Our portfolio is one of the strongest, broadest and most flexible in the beverage industry, which means that we have a product range that we can deploy across high value occasions and channels to capture substantial growth opportunities.

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Fuel growth through competitiveness & investment

We have a strong track record of driving efficiencies and savings and remain focused on finding smarter and faster ways to operate. Capturing these allows us to accelerate investments in growth areas such as cold drink equipment, production and logistics infrastructure, customer service and the capabilities of our people.

 

 

 

 

 

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Cultivate the potential of our people

We are 28,000+ passionate, diverse and committed professionals. Identifying, nurturing and cultivating talent is key. Our structure, large geographical footprint and the diversity of markets provides our people with valuable and versatile operational experience. This comprehensive understanding of our business allows them to make a tangible contribution to our growth.

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Earn our licence to operate

Enriching communities, caring for the environment and ensuring we act in a sustainable and ethical manner is central to our ethos. In 2018 we introduced a new set of ambitious sustainability targets  Mission 2025 including our commitments on emissions reduction from our operations, packaging, water use and stewardship, ingredient sourcing, nutrition, wellness and wellbeing within our organisation and our communities.


Our Values

Our Values represent what we believe in, boost our strengths and point out areas to develop further. 

 

 

Customer First

  • We are always customer-centric. We believe in the power of listening to understand and always acting to exceed our customers’ expectations.

 

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 We Over I

  • We love smart people, but we believe the power of a team can achieve what an individual can only dream of.

 

 

 

Deliver Sustainably

  • We are built to last and believe in achieving sustainable results, creating and sharing value for our people, environment, shareholders and the communities we serve.

 

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Make It Simple

  • We nurture curiosity and agility, and we believe that complexity can be reduced by having the discipline and courage to focus on what matters most.