Our Purpose and Strategy

At a glance

who we are

We are a growth- focused CPG business and strategic bottling partner of The Coca-Cola Company. We are a member of the Coca-Cola HBC Group and have 53 years of presence in the Greek market.

With three production plants in Greece, Schimatari Mega-Plant and bottling plants in Crete and Aigio, we produce and distribute a unique portfolio of quality products that meet consumers' needs at any time of the day in any occasion.

These include products from The Coca-Cola Company, such as Coca-Cola, Sprite, Fanta, Schweppes, FUZETEA iced tea and Costa Cofee, as well as brands belonging to the Coca-Cola HBC Group, such as Amita and Frulite juices and the Natural Mineral Water AVRA. We are also the official distributor in Greece of TSAKIRIS chips, Monster energy drinks, but also of the alcoholic beverages of Edrington, Brown-Forman, Gruppo Campari and Isidoros Arvanitis.

brands-2 brands-2
Map Map

A presence in every corner of Greece

With 16 sales offices, 3 administration and 4 production plants, we produce activate and distribute a unique 24/7 portfolio of products for every moment of the day, and every consumption occasion.

Our activities have a significant socio-economic footprint, contributing to employment and the economy, directly and indirectly creating 47.3% of the turnover of the beverage sector in Greece. Actively close to the communities in which we operate, we support local development initiatives that focus on empowerment through the acquisition of additional skills and youth employiability, sustainable development and community prosperity.









Our vision is to be the leading 24/7 beverage partner – growing with our customers by ensuring we have a beverage for every occasion around the clock.

To deliver this, we introduced a new strategy in 2019, Growth Story 2025. This is built on five key pillars of growth, underpinned by Growth Mindset Values and guided by ambitious targets. 

We are devoted to growing every customer and delighting every consumer 24/7 by nurturing passionate & empowered teams of people while enriching our communities & caring for the environment.

Our Growth Pillars

xartofylakio xartofylakio

Leverage our unique 24/7 portfolio

Our portfolio is one of the strongest, broadest and most flexible in the beverage industry, which means that we have a product range that we can deploy across high value occasions and channels to capture substantial growth opportunities.

kerdizoume-agora kerdizoume-agora

Win in the marketplace

Our consumer-centric portfolio is enhanced by a customer-centric sales approach. We use increasingly sophisticated market and customer insights to create category strategies that create value for our customers, ourselves and our shareholders.

supply supply

Fuel growth through competitiveness & investment

We have a strong track record of driving efficiencies and savings and remain focused on finding smarter and faster ways to operate. Capturing these allow us to accelerate investments in growth areas such as cold drink equipment, production and logistics infrastructure, customer service and the capabilities of our people.

our-people-7-776x664 our-people-7-776x664

Cultivate the potential of our people

We are 28,000+ passionate, diverse and committed professionals. Identifying, nurturing and cultivating talent is key. Our structure, large geographical footprint and the diversity of markets provides our people with valuable and versatile operational experience. This comprehensive understanding of our business allows them to make a tangible contribution to our growth.

892010076 892010076

Earn our licence to operate

Enriching communities, caring for the environment and ensuring we act in a sustainable and ethical manner is central to our ethos. In 2018 we introduced a new set of ambitious sustainability targets and have embarked on a World Without Waste journey with The Coca‑Cola Company. We also continue to reduce emissions from our operations and focus our minds and actions on water use and stewardship, ingredient sourcing, nutrition, wellness and wellbeing within our organisation and our communities.

Our Growth Mindset Values

  • Winning with customers
  • Nurturing our people
  • Excellence
  • Integrity
  • Learning
  • Performing as one