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Current Site: Greece
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Current Site: Greece
For 20 years, Amita Motion has managed to identify itself with Positive Energy and music. It is a unique reference point every year in the music scene, offering unique musical experiences. In 2024, Amita Motion launched the "Beat Your Blues" campaign, aiming to convey the feelings of Positive Energy Day to the brand's fans, not only during the PED period, but throughout the year. With the power of music as its cornerstone, Amita Motion, together with Eleni Foureira, beloved artists, and DJs Display, Arcade, and Solid Grace, drew inspiration from 3 Gen Zers who express their "blues" and enter the studio to record the beat that will help them fill themselves with positive energy. In the same year, the 19th Positive Energy Day, held at the Wall of Nations at the OAKA, achieving a record attendance of 70,000 people, offering over 6 hours of live music on stage.
In 2025, Amita Motion presents the "Ζήσε το ΛΑΪΒ " campaign, which calls on young people to live every moment with true emotion and physical presence. The new campaign focuses on the importance of sharing real moments, inspiring the transition from passive viewing of digital content to authentic, human connection. The campaign will culminate on the 20th PED, which will be held for the first time in Plateia Nerou.
