For the last 14 years, Amita Motion is synonymous to Positive Energy and Music. It is a reference point every year on the music scene, offering unique music experiences. In 2019, Amita Motion created a new digital platform, Playmotion, in order to convey the emotions of Positive Energy Day to fans of the brand, not only during the PED period, but throughout the year. The platform’s pillars are music, experiences and surprises, giving the opportunity to youngsters to unlock gradually new experiences. In the same year, the 14th Positive Energy Day, held at the Wall of Nations in OAKA which was a Playmotion activation, achieved a record attendance of 80.000 people, while presenting on stage the biggest number of the artists in its history.